Self-Guided City Tour in Florence

Renaissance, Romance & Rooftops - Florence’s timeless beauty—explored at your own pace

Start exploring Florence

Start Exploring!

The Duomo

Marvel at Brunelleschi’s dome and the architectural jewel of Florence.

Piazza della Signoria

Discover Florence’s political heart filled with statues and stories.

Ponte Vecchio

Stroll across the iconic bridge lined with goldsmith shops.

Why Do a SmartWalk through Florence

  • A relaxed but rich journey through one of Europe’s most culturally important cities.
  • This curated route gives you the very best of Florence, ideal for short stays or first-time visitors.
  • Florence unfolds layer by layer—with art, architecture, and romantic views around every corner.
Start exploring Florence

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Frequently Asked Questions
How does the tour work?
SmartWalk designs self-guided tours that run on WhatsApp. Once you have chosen a tour you want to do, you can book it right away. You can do this via the booking button at the top of the page. Once you have booked this tour, you will receive an e-mail explaining how to start the tour. The tours are available in several languages and you can start and pause whenever you want. All you need to start is a smartphone with good internet connection and WhatsApp installed.
You can do the SmartWalk in a group or on your own. We recommend a group size of up to 4 people per SmartWalk for the best experience.
Because our tours are run on WhatsApp, there is no need to download any apps or fill in any extra information. Your data is protected by Meta and we only use data you have voluntarily given us. In each tour you will receive coordinates for the each location, which you can access via Google Maps or Apple maps. Also here you will not be traced by us.